Voice Actor For Radio Commercials

How To Select The Right Voice Actor For Radio Commercials

When you’re looking for a voice actor for radio commercials, you know how important it is that you find the perfect voice to connect with your audience. You may have had the unfortunate experience in the past of choosing a commercial voice actor who wasn’t a good fit. This can quickly render an otherwise effective ad useless. Let’s take a look at some of the things you need to consider when you’re in the process of hiring a commercial voice actor.

When you reach out to a potential radio commercials actor, you’ll want to cover a few bases before you move any further in the selection process. The person should be pleasant and easy to work with. They need to be available at the time and in the location where you’ll be shooting the project. They should be open to hearing your goals for the project, and interested in aligning with you to help make something excellent. Your potential commercial voice actor should respond to you quickly (within 24 hours is industry standard) and professionally. Bottom line: your voice actor for radio commercials should make your job easier, not harder.

As you search for the right commercial voice actor, consider the parameters you’re searching for. You’ll need to decide if a male or female speaker makes the most sense for your audience. You’ll also want to consider working with someone who has experience doing voiceover work in your industry. Think about the type of voice you want: does it make sense to have someone who speaks slowly and deliberately, or does it make more sense for your voiceover work to be high energy? You’ll also want to consider whether your voice actor needs to have any special skills, such as speaking quickly or speaking with an accent.

Most of your potential commercial voice actor candidates will have samples of their work available on their website. If you find a voice over actor you’re interested in working with, but are struggling to find samples of their work, they’ll be happy to provide you with some clips upon request. As the demos begin to pour in, remember your parameters, and try to narrow your selection down to a few top contenders. Once you have a handful of people to choose from, work with your team to decide what voice makes the most sense for your project.

If you’re struggling to make a final decision based on the demo tapes that you have, you can set up a formal audition with a few top contenders. It’s up to you whether you’d prefer to have them record an audition tape on their own, or if you’d like for them to come in and read for you in person. Both ways have their benefits, and most voice over actors will be happy to accommodate whatever audition process makes the most sense for you and your team.
After you’ve chosen your voice actor for radio commercials, reach out to them to congratulate them and hammer out the details. You’ll want to make sure that the actor is still available during the times you’ll need them to work, and you’ll want them to begin looking over the script they’ll read for your project.

If you’re in the process of finding the perfect radio commercials actor for your marketing needs, I’d love to work with you. Reach out to me today so we can talk about my voiceover acting experience and whether my skills are a good fit for your commercial.